ABOUT US

Citiri, Inc.

Optimizing and Accelerating Delivery of the World’s Critical Infrastructure

Our Story

Citiri was founded on the principle that construction should empower, not imperil peoples' opportunity to thrive. Because it has such a big impact on everyone's quality of life, we believe society deserves the best efforts when it comes to delivering and operating the world's critical infrastructure.
To achieve this vision, we've developed an advanced technology platform that empowers infrastructure owners and operators to minimize disruption, ensure operational readiness, and maximize service quality. Our platform reduces risk, and saves money while accelerating projects, and maximizing quality, performance, and customer experience.

Our “Reframe the Game” Vision

How the world's critical infrastructure environments achieve operator intent.

Mission

To optimize and accelerate delivery of the world's critical infrastructure.

Strategic Anchors

  1. Focus on Owners / Operators
  2. Be Obsessive About Customers' Success
  3. Be the Thought Leader

Core Values

  • We believe results are what matter. Focusing on, taking ownership of, and rewarding results are essential to achieve our goal of creating outsized value for customers, employees and shareholders.

  • We believe to achieve our vision, we must have curious, resolute minds, with insatiable appetites for learning. We embrace challenges, we don’t fear failure and we relentlessly pursue mastery of our work. We keep going - ever forward.

  • We believe in building and sustaining a championship caliber team. It starts with matching people to positions based upon the fit of their skills and experience to the requirements of the job. It means having committed teammates that are accountable and communicate openly with candor and the understanding that decisions are to be made in the interests of the team, above and beyond individual interests.

  • We believe music and movement are two of the most powerful ways to communicate, inspire, and express creativity. The notes that aren’t played are just as important as the notes that are played when it comes to making a great piece of music, that’s why we stress the importance of pausing and listening more than talking. We embrace the power of music and movement by incorporating elements in the way we think, communicate, work and play.

  • We believe in supporting the communities in which we live, work, play, and care about. We strive to support teammates’ aligned causes to make improvements in the world that matter.

“We're transforming how critical infrastructure is planned, delivered, operated, and experienced. We are passionate about driving change to create positive impacts today and into the future. We see it as our job to give our best efforts to drive successful outcomes for the organizations and individuals carrying the responsibility of operationalizing infrastructure environments to serve people and our planet in the best way possible. Our success as a company translates into making impactful, positive differences for people everywhere.”

  • Ortez Gude, Founder & CEO

OUR COMPANY FUNDAMENTALS

  • DO THE RIGHT THING

    Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision that you make. Always tell the truth. If you make a mistake, own up to it, apologize and make it right.

  • HONOR COMMITMENTS

    Do what you say you’re going to do, when you say you’re going to do it. Be on time for meetings (virtual and IRL), calls, appointments, and commitments. Allow extra time for surprises and unexpected delays and don’t let them be excuses. When giving a timeframe always meet it or give proper notice and explanation that the time will need to be changed. Be cognizant of the responsiveness of others that may need to be involved.

  • HAVE A SENSE OF URGENCY AND BE A FANATIC ABOUT RESPONSE TIMES

    Having a sense of urgency in your work is critical. It should be evident in everything you do, including serving our customers. Our customers have mission-critical, time-sensitive responsibilities and urgently important deadlines. It is important they feel their issue is our main priority and that you are urgently working to resolve it. Let them know “we’ve got it and we’re on it” and keep them in the loop. If something seems to be dragging, take ownership of correcting it.

  • PAY ATTENTION TO THE DETAILS

    From the pronunciation & spelling of a customer’s name to the language they use; from the quality of data, documents, and emails to the colors on a logo, details matter. Be a fanatic about accuracy, precision, and ensure everything you deliver is customer-ready. Double-check your work. Get the details right!

  • LOOK AHEAD AND FOLLOW-UP

    Solve problems before they happen. Anticipate problems and needs and be proactive by preparing and addressing them in advance. Record, communicate and follow-up on action items and due dates including every deliverable / commitment. Take responsibility to see things are completed as expected. We get paid to complete things, not to just identify and/or put them in motion.

  • COMMUNICATE WITH CUSTOMERS USING OUR TONE OF VOICE

    Conversations, phone calls, e-mails, letters, content and even voicemails, set a noticeable tone and create a feeling. Pay attention to every interaction and be sure you’re using our way of communicating. Always communicate with customers using professionalism and empathy, it is critical to building trust. At some point a customer will have issues with Citiri, some of which we might even cause. Always convey that you understand the impact of an inconvenience and will go above and beyond to resolve the issue – then follow through and do it!

  • GET CLEAR ON EXPECTATIONS AND ROOT CAUSES

    Create clarity and avoid misunderstandings by getting clear on expectations upfront. Be sure expectations are over communicated and clearly understood internally and externally. Get to the root of everything, by asking “Five Why’s”. If you aren’t clear on something, ask questions until things are clear.

  • MAKE QUALITY PERSONAL

    Take pride in the quality of everything you touch and everything you do. Always ask yourself, “Is this my best work?” Everything you touch reflects on yourself, your team, and the company. It has your signature – SIGN IN BOLD INK.

  • RELENTLESSLY PURSUE IMPROVEMENT AND ELIMINATE WASTE

    The only rules are governing laws, our North Star, our fundamentals, company policies; and the laws of physics. Consider everything else to be a suggestion. Regularly reevaluate aspects of your work to find and communicate ways to improve. Never be satisfied with the status quo. Play: Question requirements, remove unnecessary steps, optimize, and automate. Always diagram and document internal and external workflows, SOPs and processes.

  • FIND A WAY

    Take personal responsibility for making things happen. Respond to every situation by looking for how we CAN do it, rather than sitting on your hands, explaining why it can’t be done, or expecting someone else to do it. Be resourceful. Show initiative. Always listen carefully to be sure you understand what’s really needed.

  • BE OBSESSIVE ABOUT ORGANIZATION

    Regardless of the quality of your work, if you can’t manage multiple projects, issues, tasks, and commitments, you won’t be a superstar. Maintain clean and orderly physical and digital workspaces and systems. Our Business Org and CitiriOS form the mandatory operating system (OS) for all revenue operations; customer operations; and all internal initiatives. Be a fanatic about prioritizing and managing your work effectively.

  • KEEP IT FUN

    We work hard, and we believe that hard work should be also be fun and satisfying. Remember that the world has bigger problems than the daily challenges you may deal with at work. Stuff happens. Keep it in perspective. Don’t take things personally and don’t take yourself too seriously. Laugh every day. Take time to celebrate successes. Express your creativity. Let the music play!

Are you Built for This? If so, Let’s talk!

Do you love achievement and working with other high achievers? Do you think differently?
Can you see around corners when others can’t? Are you a master of your craft?

We’re looking for humble, hungry, compentent, fun people to join our team. We need bright minds, creative thinkers, and 10x performers to help solve big problems. If our core values and company fundamentals represent your beliefs and way of working, let’s talk - you likely have what it takes to help lead a global transformation and create outsized value for customers, teammates, shareholders, and the communities in which we live, work, play, and love.